Reebok Legends

Directed the ideation and the promotional features for Reebok's Legend Shaq Attack Retros. The promotion teased audiences through interactive takeovers and immersive experiences that included facial mapping to mimic audiences with a lifesized version of Shaq in the mirror mirroring their motions and in a exaggerated Shaq-like abilities.

Work included vending machine retro promotions, digital/web, social announcements and other services during the release.